Course Topics
The courses I have created with specific intent. Intent to create a realistic process that when implemented will create the best patient experience, increase profit and be repeatable over and over.
While each topic is just that, when used together the common thread of connecting the DOTS will become apparent.
I know you will have fun reviewing the topics and even more fun when we are able to work together.
Being Karen
Judgement-Free Zone
This course is intended to help attendees be less assumptive, which leads to judgement. There are many attributes that could be misleading. Appearance, history, past experience assumption of means can all affect how the final outcome of a situation. We will look and uncover some of the common areas in eye care that potentially affect the perfect visual solution and experience for each patient. We will also discuss the personal side of this potentially hurtful behavior.
Breakfast With Tiffany
Priceless Presentation
In our extremely competitive world, being present is expected at the very least. Mastering the presentation of a product or service is priceless. You will learn some strategies from some of the most well known and successful brands in the world. Come ready to share ideas and special presentation items you use to make the patient experience be-you-tiful and YOU-nique.
Cartier Flu
Luxury Sales
We will explore the real jewels of presenting luxury products. The attendees will gain confidence in luxury presentation, sales that will create life time clients.
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It takes a special mindset, passion and panache to ensure a confident and energetic luxury product professional.
Coach Turned Player
Care Through Your Patients' Eyes
This course will help you understand what a patient is going through during non-routine care.
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Many procedures are extremely frightening for our patients which cause anxiety and fear. Learn how to read the non verbal signs as well as how to help them understand what to expect.
Connecting the Eyecare Dots
And Beyond
Whether life is like a box of chocolates or you like dots, it is all about connection. whether it is your patient's experience or something personally, just one dot of place affects the entire connection and the outcome can be drastically affected.
In this course, you will explore 4 different areas that will affect an experience. Once all the dots are connected it will ensure you achieve your favorite combination of flavors and create an
EYE-mazing experience for all.
50 Shades of Frames
Frames Boards
Pun intended! This course will not about how many frames you need or turnover. It will be an aesthetic walk through frame board selection so you can keep all patients interested.
Many frames boards are repetitive and, quite frankly, boring. In many cases, the dollars spent on frames are just behind equipment and staff salaries. Attendees will glean ways to be able to say "I can sell that frame" and in turn patients will say "I will wear that frame."
Lenses First
You Had Me at 'Hello'
The expectation is that you, the expert, will be more equipped to make the lens choice for your patient the # One priority. This will ALLOW you to spend more time on the complete Perfect Visual Solution (PWS) for each patient.
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You are the expert, be the expert and choose exactly what you would wear, your patient deserves it. We look at the two main facets of lens selection with information that you have at your fingertips and keyboard.
The Perfect Visual Solution
A.K.A. the "PVS"
The PVS is what every patient deserves to know.
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"Bespoke" is a term that we use to describe customized, or made for a particular person. we get to do this every day with every patient we help. It is never just one pair that will enrich their life to the fullest. It may be two or ten and don't forget about contact lenses! Learn how to uncover, design and present the PWS for every patient. They may not purchase the entire PVS, but knowing what is perfect for them by a professional is what they deserve.
The First Pair is Already Sold
What will be gained in this interactive learning session is how to create the PVS for every patient, "their" Perfect Visual Solution. We will explore the perception and the reality of how consumers purchase up.
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Every patient needs multiple pairs regardless of their lifestyle. by editing the manner in which you approach each PVS will determine the outcome. YOU! are the expert and know what the patient needs and will make their life better.
